Safir Literature

1. PREFACE

This book is a culmination of my career, business and life in the gemstones and jewellery industry and I am especially thankful to the Almighty for his grace and blessings that has today allowed my family to be the proud owners of the brand Safir Jewellery & Gems.

Safir Jewellery & Gems has provided certified natural coloured gemstones and jewellery for thousands of clients throughout the world, including very special orders using some of the rarest and most valuable gemstones one can find in the world today. I was exposed to the industry at a very young age as both my father and late grandfather were involved in the trade in my home country of Kazakhstan, and I must credit my success today to their blessings, guidance and education.

And I am thankful to my family for understanding my struggles to create a name in this industry, especially the many sleepless nights and millions of air miles clocked up crisscrossing the globe to serve different clients in different cities over the past decades.

From sourcing gemstones at mines in some of the most remote parts of the world to serving royalties in their palaces, I must say life has taught me some very valuable lessons in understanding the different cultures and people of this world, and that has certainly shaped me to adopt a global perspective in doing business.

My travels around the world has made me realise that everyone on this planet, regardless of ethnicity, language, religion or tradition, are essentially the same inside and they most certainly react the same way to beautiful gemstones when they see one.

Natural Coloured Gemstones: A Timeless Investment – Full Book